About Heartfelt

Welcome to our adventure.

Here, at Heartfeltsf.com, we wanted to give you the best of our best. This is our je ne sais quoi—distilled into a small cast of rotating best-sellers, favorite picks, and new finds.

Our brick and mortar store, Heartfelt, is a shining star in the neighborhood of Bernal Heights, San Francisco, California. We call ourselves an old fashioned variety store with a modern twist. Our mini departments—Bath, Toys, Whit & Whimsy, Linens, Tech, and Stationery—are all housed under one roof in a storefront built over a century ago in 1890. We like to focus on customer service, which includes kind help with your selections and gift wrapping your purchases.

We hope you pay us a visit when you get lost in that magical spot that floats between giving, creative, and spontaneous.